Chest Heart & Stroke Scotland – fundraising pack
The brief requested a fundraising pack about the theme Hero. In-house designers had to present ideas, mood boards and mock-ups for this topic. I generated a series of characters in a retro illustration style, those characters represent the diversity of people in Scotland. This idea was chosen to be the final concept and produce a range of interesting materials. I planned to created stickers, masks and thank you cards to include in the pack with those products requested by the commissioner, a brochure, a sponsor sheet, and a folder. Commissioner also requested to generate the brochure as a comic, considering the short deadline I came with the idea of selecting comic typographies and design some of the pages as comic pages including real stories of Chest Heart & Stroke Scotland’s Heros. I lead this project covering 3 roles, art director, illustrator, and graphic designer, with the support of my collegues to complete some of the products.
This pack is currently in use by the charity for its 2020 fundraising strategy.
Art Director / Graphic designer / Illustrator